It is Valentine’s Day. It is a day for expressing, acknowledging, and celebrating the special loves in our lives. This includes family and friends but truly the holiday is focused on our romantic loves and mates. I did so in my own way today. Included in the various festivities and gifts, I bought my wife two cards as I have been doing the past few years: one humorous and the other serious.
I went to a Walgreens earlier this week and perused the card section to find the right card of each type. I found the perfect humorous card and a touching sentimental one. I took them to the checkout to pay for them. I was shocked when I learned the price was over $15 for the two cards. $15! One card cost $8 and the other one was $7.50. I certainly picked very nice cards. The humorous card had sound effects and the serious sentiment card was very nicely decorated with a ribbon and separate cut out heart. But, really are you kidding me? $15.50! That is insane. That is crazy.
I bought the cards anyway. I was committed. I had invested twenty minutes selecting the cards and liked my choices. I really should have put a price on such things but ugh… it kind of hurt.
I made another purchase yesterday as well. I bought two dozen tulips. They only cost $10. I recall a time when greeting cards cost $2 and flowers were $20. The relative price of flowers and cards seems to have flip-flopped in my adult lifetime. I definitely like the price of flowers but hate the price of cards.
I used to make my own cards. I would make them using 4x6 index cards that I would decorate by hand. I would draw and write on them with colored pens and Sharpies. I would cut photos out of magazines (this was well before the internet) and paste them in as well. I would personalize the card to the recipient. I would tape the two index cards together along the 6 inch side and thus create a card that folded. Depending on the recipient, the occasion, and how many cool photos I would find, I might use three or four index cards thus creating a small booklet card.
I took great pride in the last page of the card. I would draw a crude bar code and write some fictitious code under it. I wrote the name of my card company which was “I Made it Myself Card Company” just in case it was not already clear. I had a lot of fun making these cards and it often took less time than I spent at Walgreens yesterday. Needless to say, the cost of these cards was almost nothing. It is definitely time to consider resurrecting my old practice.
I may have to also invest in Hallmark.